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New Times Uses Technology

The courses at New Times have been constantly developed and perfected over a period of nine years. We serve a broad spectrum of ESL customers, from entry level beginners to MBA level requirements. Our rich experience in the ESL industry and our ability to maintain a qualified staff of foreign ESL instructors is a definite advantage for our students when seeking the right firm to handle their ESL needs. New Times stands out for its consistency and quality of service. Browse our available courses and then call us to set up your testing appointment. One of our foreign ESL staff will recommend a program suitable for you.

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Welcome to New Times ESL Lessons

Begin your free ESL course by right-clicking the MP3 File to the right and either opening it in a new window for immediate play, or downloading it for play later after printing out the testing sheet, by clicking "print page" at the bottom, or by downloading the Word file. It's simple. Listen to the teacher read the text and fill in the blanks. When you think you are ready to see the answers, click the "answer key" at the bottom of the page. Check your score. Then continue on by answering the vocabulary and questions section. Again, when you are ready to see the answers. click the "vocabulary and questions answer key" at the bottom of that page. There will be a new lesson every week, so set your schedule and do your homework!

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Ad_Campaign_Download.doc  [24.5K]

AD_CAMPAIGN.MP3  [470.25K]

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Lesson One: Ad Campaign

 

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You are a member of the _________ department of your firm. ___________ has been fierce in your industry as of late, and the _________ just threw down the gauntlet at the last meeting. It is sink or ____ time. Sales are lagging, and the executive ______ has decided to introduce a new _______ line to try to bolster brand and _______ image.

That¡¯s where you come into the _______. A full product launch is ________, complete with national, retail, television, and ______ sponsorship initiatives. The head of the marketing ________ has called an all night brainstorming session, so you better get your thinking cap on. ______ the types of advertising you will use. Will you use ______, reason-why, testimonial, or emotional ads. What about incentives, like coupons, _________, or rebates?

The president expects a full presentation to the board of _________ at the end of the week. Combining all of your skills, creativity and ______, you must devise a winner and bring down the house, or it¡¯s ____ over.

Here are some suggestions to get you started if you can¡¯t think of any new products on your own:

1. A new line of alcohol mixed _____ drinks. (coolers)

2. A new line of women¡¯s _______, or men¡¯s cologne.

3. A new diet product.

4. A new line of sports ________.

ANSWER KEY

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Copyright 2007, www.newtimesesl.com
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